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Wednesday, April 11, 2007

Give them less and leave them wanting?

The United States Postal Service is a prime example of an industry in decline fostered by its own actions. A local blog details more and more service cutbacks which are purported to be in the name of cost-cutting or efficiency moves. It's much like the airlines cutting out food service on their flights. The more the company cuts out services that the customer likes, the less the customer likes the company.

Granted, e-mail is a quicker way to accomplish a lot of what the postal service used to provide, however, did it ever occur to the USPS to embrace that technology? What about all those people who didn't/don't have e-mail accounts, why did the USPS leave it to the ISPs or even Pitney-Bowes to come up with the mail station idea? What about providing a way to e-mail or e-fax documents at the Post Office as a way to "certify" their authenticity? For example, you want to send a copy of your tax forms to the mortgage company and you don't have access to a scanner or fax machine. You should be able to go to the USPS and have them do it for you (a service provided by many small businesses like Mailboxes, ETC or the UPS Store.) Why have they been agonizingly slow to add services as a way to maintain "market share" or to even grow it?

Instead, they follow a classic old school move and reduce services to reduce costs. The ultimate result will be people sitting around the computer saying, "I remember when we used to send things by hand. There used to be these people who would bring the stuff right to our doors and put it in a box outside. What was that called again?"

Thoughts anyone?

2 comments:

Unknown said...

Cluster boxes have been the rule of the day here for many years. There is no door-to-door delivery in any of the neighborhoods built in the last 10 years or so. There is an exception made for the disabled but I'm not sure the hoops one would have to go through to get that delivery.

When I was working on my masters back in the 80's, I had to write a paper on technology's impact on the future -- mind you this was before the internet. The paper was on the demise of the USPS - which is largely funded by 3rd class mail. I had the idea that electronically delivered mail (the term e-mail didn't exist) would be so cheap that it would put the post office out of business. I had no idea e-mail spam would be so annoying and the serious impact it puts on e-commerce.

Anonymous said...

I think it would help if maybe the US Postmaster General had an incentive to 'turn a profit'. Having all but one window closed (Ridgewood) from 12-1 PM, and not opening until 10 AM (Ridgewod) hardly is the way to make $$$, and turn a profit. I'm sure it is like this coast to coast.

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