What to do with your favorite jeans

Another "green" product that I'm learning about is the insulation called UltraTouch. It is an insulation with a high R value (amount of insulation offered), no formaldahyde (who wants to breathe in the stuff they used to preserve your dissected frog in 8th grade bio), mold and mildew resistant, and most of all, it's not itchy when you install it! What is it made of? Denim!!

This product is made from the by-products of jeans production. It is all that denim that ends up on the cutting room floor. It is cleaned, soaked in borax for fire resistance, shredded, and then made into batts that can be easily installed between the studs in your walls. It not only provides you with a nicer, safer product than the traditional fiberglass insulation, it reduces the amount of industrial product dumped into the landfills across the country.

I will be using this product (although it's more expensive than traditional fiberglass insulation) in my basement renovation. I will post my experiences here so that you can have some first hand information on ease of use and results.

Thoughts anyone?