The Lorax Rocks!

So here's a news item. In 1971, Dr. Seuss published a book called the Lorax. I distinctly remember not only reading it, but watching the television special. As a 10 year old, I found it extremely moving and motivating. As a 46 year old, I find it's message still relevant and even more urgent.

The news item is that Dr. Seuss Enterprises, has announced that 10-15% of all profits from sales of the book and licensed products will go to the Lorax Project which is working to save various rainforests around the world. Regardless of whether you believe in global warming or not, you cannot deny that wholesale deforestation of such huge eco-systems is a problem.

Check out the website, see how you can help at home, and maybe pick up The Lorax
to read to your kid at bedtime tonight.